
Food and Life Studies
Babahera Ice

Lecturers
Everyone at Chigama Reika
- ① Off to the Babahera Factory!
- ② Morning with the Baba
- ③ May I Have a Babahera Ice Cream, Please!
- ④ Challenge! Baramori

Written by Fumiko YABUKI
Editor; former designer. Born and raised in Akita, she is a hardcore Akita native! She is Deputy Chief Editor for the free magazine “non-biri”.
Photographs by Yoma FUNABASHI
3May I have a Babahera Ice Cream, Please!
What kind of customers buy babahera ice cream? Today, I’m finding out all about it. I’m with Emiko Funabashi to see her in action as she sells babahera ice cream at Unosaki Beach in Oga. As I chat with her, the first customer of the day appears.

- EMIKO
- Good morning!
- YABUKI
- Hi! Where have you come from today?
- Customer
- From Iwate.
- YABUKI
- Have you tried this ice cream before?
- Customer
- No, I haven’t!
- YABUKI
- Oh! It’s your first babahera then. Did you know what babahera is?
- Customer
- Yeah.
- EMIKO
- Everyone knows I think! Are you fishing today?

- Customer
- Yes. That’s right. I arrived in Akita yesterday. I’m staying in Akita City. I come here every year.
- YABUKI
- What fish do you catch round here?
- Customer
- I came to Akita to fish for masu salmon but I haven’t been able to catch anything. Today, I’m hoping to catch something in the sea at Oga.
- EMIKO
- It’s peak fishing season at the moment.
- YABUKI
- Look at that! You’ve made a rose! Beautiful……. This is called a “baramori” you know. Did you know that?

- Customer
- Wow! I see!
- EMIKO
- I’ve specially put a lot for you. Because it’s your first one! Thank you very much. That’ll be 200 yen please!
- YABUKI
- Your first babahera! How is it?
- Customer
- It’s delicious! Really refreshing.
- EMIKO
- Thank you very much!

(Another customer arrives)
- Customer
- Morning!
- YABUKI
- A regular of yours?
- EMIKO
- That’s right. He often has a treat for me as well.
- YABUKI
- Do you buy ice cream here every week?
- EMIKO
- Every week as the weather gets hotter, right?
- Customer
- Yep, I’m one of the early ones. I clean the toilets here at the beach.
- YABUKI
- I see! That’s hard work.

- Customer
- Now then! You should have one yourselves! Let me get you one!
- YABUKI
- What! Us!? Thank you! That’s kind of you! There’s nothing better than eating an ice cream with a view like this!
- EMIKO
- Right.
- YABUKI
- It’s nice to have such a good rapport with your regular customers, isn’t it?
- EMIKO
- Yep. They get to know me because I’m always here. He gave me a fish last time. It was very tasty!
- Customer
- See you next time!
- YABUKI
- Thank you for the ice cream!
(A customer drives up in a car)

- Customer
- Good morning!
- EMIKO
- Good morning! We saw what the time was and thought we should drop by.
- YABUKI
- Is this also a regular customer of yours!? Amazing! It’s like people are clocking in!
(Emiko-san speaks to the elderly gentleman in the passenger seat)
- EMIKO
- Hi there! Good morning!

- YABUKI
- Do you eat this ice cream regularly, sir?
- Customer
- You bet! I’ve been eating it for decades! I wouldn’t buy anything else. I have it once a week!!
- YABUKI
- May I ask you how old you are?
- Customer
- I’m 90 already!
- YABUKI
- What! You look so healthy!
- Customer
- (In a loud voice) Yep, I’m on top form and my voice is strong as well!
(Sings) Aiyasaaaa!
- YABUKI
- Eh! He’s started to sing!!
- EMIKO
- His wife is in hospital, so he drops by every week on the way to visit her.
- YABUKI
- You’ve got plenty of admirers then! Look, it’s another customer. A Yamagata numberplate.

- EMIKO
- Hi, how are you doing today?
- Customer
- Five ice creams, please!!
- YABUKI
- Are you on holiday? Where are you from?
- Customer
- We’re from Higashine in Yamagata.
- YABUKI
- Have you tried this ice cream before?
- Customer
- Yeah. We looked and looked for a babahera ice cream, so here we found one! There was a roadside station back there, but you have to go inside the building. It seemed a bit dull and not the right atmosphere.
- YABUKI
- It’s better just to have something right next to the road, isn’t it?

- Customer
- Wow, that’s pretty!
- EMIKO
- Were you staying in Oga yesterday?
- Customer
- Yes. (He turns to the passengers in the car) Everyone, you can get out!

- EMIKO
- So, here are your first two. Please.
- Customer
- Wow! Thank you very much! It looks delicious! That hits the spot!
- YABUKI
- Do you have ice cream like this in Yamagata?
- Customer
- No, we don’t! It’s so tasty and refreshing. Really pretty as well!

- YABUKI
- Where are you heading today?
- Customer
- We’re on our way back. We’ve been to have a look at Godzilla Rock [a landmark in Oga]. We come to visit Oga every year.
- EMIKO
- Really? Thank you very much! It’s nice to have seen you! I’ll be here waiting for you next year.
- Customer
- Thank you! That was delicious!
- YABUKI
- When you’re having a good chat like that, you don’t really want to stop do you?
- EMIKO
- Yes. I sometimes wonder what people who came last year are up to now or whether they’re going to come again this year.
- YABUKI
- Yes and I guess they’re thinking “I wonder if we’ll see the same old lady there again this time?”
- EMIKO
- That’s right.
With Emiko-san now busy as the customers kept arriving, I decided I wanted to know how the other ladies were getting elsewhere in the area. I went to see Tsutae Kato who had set up her stall by the tourist road known as the Namahage Line, also in Oga.

- YABUKI
- Good to see you! How is it going?
- TSUTAE
- It’s starting to pick up, thank you.
- YABUKI
- It’s hot here!
- TSUTAE
- Yes, there’s hardly any shade. I’ve got a parasol so it’s still quite nice, but when it’s as hot as it is today, the heat reflected off the tarmac makes it uncomfortable to sit down. So I have to stay standing.
- YABUKI
- So much about this job depends on the weather doesn’t it?
- TSUTAE
- It’s even worse when it rains. If it starts raining during the day, nobody is picking me up so I’m stuck here. It’s really frightening if it starts thundering! That’s the scariest thing. That’s when I’m scared about having this parasol.
- YABUKI
- I see. Oh look! A sightseeing bus is here! Look! Another car as well! That’s an added bonus! I hope Tsutae-san can handle it…

- YABUKI
- Hi there, are you visiting here from outside the prefecture?
- Customer
- Yes we’re from Iwate.
- YABUKI
- It’s lovely to have so many visitors from far away!
- TSUTAE
- That’s right!

- Customer
- We don’t have any ice cream like this in Iwate. It’s so hot today, this is just what we need!
- YABUKI
- Tsutae-san, you’re so skillful! You’ve done so many already and we still need another 10! They just keep coming!
- Customer
- You’ve got to make a living, right? (laughs). I hope your arm doesn’t get too sore!
(Tsutae-san makes another 10 ice creams)
- TSUTAE
- There you go. Thank you.
- Customer
- Thank you very much!




- YABUKI
- It’s hard work when they all come at once like that! Exciting!
- TSUTAE
- You’re right. As soon as one car pulls up, they all start coming don’t they! But if no-one stopped, they’d all just drive straight through. So I’m thankful that they stop by like this. You don’t normally get that many people all at once like that!
- YABUKI
- Ah, that was good wasn’t it? If it was me, I’d feel I had to apologize to the ice cream seller for bringing so many people like that.
- TSUTAE
- If you chat to them while you’re serving, they’re happy to wait. I might say something like, “We’re only just getting started…” The customers soon adapt.
- YABUKI
- It’s all about communication isn’t it?
- TSUTAE
- That’s right. Before, people were happy just to have their ice cream scooped onto the cone. Recently, however, they’ve all been asking for baramori. If lots of people turn up like just now, and the first one says, “Can I have a baramori, please?” then they all want one! (laughs).
- YABUKI
- It’s like getting an upgrade to a regular ice cream serving isn’t it? Tsutae-san, I think you’ve still got plenty of work to do today so I’ll leave you to it. Best of luck! Thank you very much!
- TSUTAE
- Thank you!
I’m so impressed by the skill of the ice cream ladies and their fun interactions with the customers. Having seen them in action, I wanted to try doing this myself. I asked Chigama-san if he would let me have a go at making a baramori!
